Meet the Makers: Sèchey Brands

Betty Buzz: Blake Lively | March Edition

Betty Buzz: Blake Lively | March Edition

Founded by actress and entrepreneur Blake Lively, Betty Buzz is a brand new non-alcoholic mixer line named after her daughter, aunt, and grandmother. With rave reviews and tons of positive feedback, Betty Buzz has been described as refreshing and delightful.  Lively crafted Betty Buzz in hopes of creating a line of non-alcoholic drinks that would still allow those to enjoy the socialization and connection that comes when people get together to drink. Does that mean that it is meant only for those who don’t drink alcohol? Absolutely not. She even shares several different recipes for leaded and unleaded cocktails at...

Read more


Bobuz: Fay Behbehani | February Edition

Bobuz: Fay Behbehani | February Edition

A wild gal turned sober-curious, Fay Behbehani is a London native living in Los Angeles, and a beverage entrepreneur in both the alcoholic and the non-alcoholic space. As former head of marketing for a California-based brain tech company, she discovered her passion for natural stimulants, plant medicine and their therapeutic properties for mental and physical optimization. This was catalyzed during her time as the co-founder of Uncle Ed’s Damn Good Vodka where she became sober-curious in 2018 on a meditation retreat in Northern California and realized that drinking culture needed a radical shift. Harnessing her breadth of experience, whilst indulging...

Read more


JØYUS: Jessica Selander | January Edition

JØYUS: Jessica Selander | January Edition

Like many of our customers, Team Sèchey loves wine...it's social, it's cultural and it is a part of every celebration.  It's the aroma, the pop of the cork, the presentation and, of course, the LABEL!  We were thrilled when Jessica Selandar reached out to us about Jøyus because she is equally as passionate about wine...and she created a wine that not only checks off all these boxes, but also tastes amazing.  So much so that her Non-Alcoholic Sparkling Rosé won a gold medal, and the Non-Alcoholic Sparkling Wine (their white blend ) won a bronze in The San Francisco International Wine...

Read more


RASĀSVĀDA: Connor W. Godfrey | December Edition

RASĀSVĀDA: Connor W. Godfrey | December Edition

Rasāsvāda is a spirit restorative company, built to help people find courage, clarity, and connection in their present moment.  Connor W. Godfrey founded Rasāsvāda during his own challenging time, when a period of self-reflection evolved into an idea...creating a brand that helps others on their life journey by reimagining rituals for modern sensibilities. Sèchey connected with the Rasaspirit...a foundation of well-being inspired by ancient wisdom.  Rasāsvāda works with farming communities around the world to responsibly source rare and restorative whole plant ingredients. Godfrey developed three distinctive zero-proof Spirit Restoratives from this research and partnership – invigorating 100% whole-plant decoctions uniquely crafted using unhurried techniques from...

Read more